Problem

For this project, I was attempting to solve the problem of having a curated list of viewing options for Ben & Jerry’s customers to watch while enjoying their frozen treat.

This could potentially improve the customers’ experience in ice-cream shops or maybe at home during pandemic times to help them have a fuller B&J experience sitting in the comfort of their home. In addition, especially during non-pandemic times, this could lengthen store visits and help keep customers in the stop for longer periods of time.

Discovery

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Research

Problems I encountered included incorporating some of the components I didn’t quite have access to, in which case I would make what I could in Illustrator. Also really sifting through how components are used and any possible discrepancies in the branding guidelines was an obstacle I encountered.

Gaining a better understanding of users took some time— seemed that anyone who enjoys ice-cream, puns, and generally light-hearted atmosphere were great possible users.

As I researched other streaming services, I couldn’t find any other ice-cream, or any other streaming service where a dessert was so heavily incorporated. I had not found another restaurant that had a streaming service in addition to their already established food business.

Exploration

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Process

For this project, I was attempting to solve the problem of having a curated list of viewing options for Ben & Jerry’s customers to watch while enjoying their frozen treat.

This could potentially improve the customers’ experience in ice-cream shops or maybe at home during pandemic times to help them have a fuller B&J experience sitting in the comfort of their home. In addition, especially during non-pandemic times, this could lengthen store visits and help keep customers in the stop for longer periods of time.